Search results for Ad spending
26 AUG 2022
Data
How much will ad spending grow this year around the world?
Global ad spend is set to reach US$880.9 billion this year – a rise of 8.3% or US$67.3 billion, according to WARC’s “Ad spend Outlook 2022/23: Impacts of The Economic Slowdown” report.
11 AUG 2022
Data
TV ad spending in the United States dropped in the second quarter
In June 2022, monthly ad spend evolution entered negative year-over-year growth territory for the first time this year, shifting down -3% vs. last year, according to data from Standard Media Index.
2 JUN 2022
Data
US upfront CTV ad spending will exceed $6 billion this year
Upfront spending is flowing toward streaming services. In fact, according to eMarketer, upfront CTV ad spending in the United States will grow by 34.6% to US$6.41 billion this year.
1 JUN 2022
Data
Why does the UK CTV opportunity look appealing, but limited?
While traditional television ad spending in the UK will struggle for growth in the coming years, digital video will not, eMarketer said in its latest report.
14 FEB 2022
Data
The pandemic spurred digital ad growth across the Southeast Asia
People in Southeast Asia are spending more time online. As a result, digital ad spending in the region will grow by 11.3% to $4.10 billion in 2022, following a phenomenal 17.8% growth rate in 2021, eMarketer revealed.